Your web headline is stuck in the past.Fair warning. This is a hard truth. …
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These two words will sink your messaging.
Two words sink messaging faster than anything. In fact, if you use these two words, odds are your …
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Here’s why your message is not resonating.
How can I get my message to resonate?Sometimes to do something right, it helps to know the wrong …
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Emotion sells. Here’s how to use it effectively.
They say emotion sells.And, they're right.BUT...if you use emotion for emotion's sake to sell your …
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Read this rant. Sell more stuff.
Newsflash: No one gives a shit about your product. No one cares how great you are. All those …
This car ad still makes me teary. Here’s why.
We have a Sunday evening tradition in my house. Around 6:30 or so, the four of us eat dinner. We …
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