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Be perfectly understood.

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Messaging rules suck. Here’s when to use what.

Blog, Uncategorized

Ever heard any of these messaging rules?"Lead with the benefits, not the features.""Sell the …

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To be perfectly understood, first do this.

Blog, Uncategorized

True message clarity is about becoming perfectly understood.WAAAY back when I first startyed as a …

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How a 13 year-old kid taught me the lesson of a lifetime.

What Darth Vader can teach you about killer one-liners.

Ode to the Market’s Muse: A Sonnet for Product Marketers”

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Make your communications more compelling. What's the question? (hint...that's not it)

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