Scot Westwater | Pragmatic Digital
We recently did a finding clarity call with Zach, and all I can say is WOW. In a matter of an hour, he was able to hone in on the core of what we should be communicating and helped us craft a clear and concise messaging approach. Not only did we come away with something that is actionable but we had a lot of fun during the session to boot. If you're struggling to find clarity around your messaging, this is the single best thing you can do for yourself and your business. My only regret is we didn't do it sooner.
Mark Clark | Infrrd
Zach knows how to attract and convert enterprise buyers. I've used him multiple times at multiple companies to help with strategy, positioning, guidance and product marketing. I say, Zach, I am thinking of this... and bang it's done... or it's, "hey Mark, it might be better if we do this." Zach: high energy, works around roadblocks, creative, gets shit done, strategic, and he makes me look good. He is my A+ go-to person for product marketing.
Hana Laurenzo | Teneo Linguistics Company
Zach provides a service that delivered transformative results for Teneo Linguistics. He is fast, flexible, hard-working, AND fun to work with. Most of us business owners are "too close to the project" and while we understand exactly what it is we are doing, our audiences may not. Zach is a person who "translates" messaging so that it would not only be clear and understandable but also resonate with those who matter the most: customers.
Helga Boughal | EN
"Zach recently completed a messaging and value prop review of our organization...It has been game changing. We provide an intangible product, whose value can be difficult to define and Zach nailed it.
In the 30 days since we've rolled out his SalesPak recommendations through our sales and marketing business, we've already seen an increase in the volume of new business opportunities.
Cynthia Younes | Newtrax
Newtrax is very lucky to learn the ins and outs of Messaging and Product Marketing from an expert as passionate as Zach. Not only is he extremely knowledgeable about his area of expertise, but he also employs a truly unique and effective way to coach his clients about what truly matters from a customer's perspective.
Zach's energy is contagious, and his approach to messaging just works. He's provided me and my team with the right tools and frameworks to make a real difference in the way we communicate to our market, and we've seen immediate results in the quality of our content since.
Tara Bradford | Imposter to Influencer
“When I met Zach I felt like I was ‘all over the place.’ I was scaling my business and no longer had just one product to sell. I was trying to package myself in multiple ways, and I wasn't sure the best way to do that. I knew what my audience needed, but I wasn't sure how to articulate it!
Zach helped me connect my offering to my audience in a way that made them relate. Once I started talking about my products that way, I was booked for a corporate workshop for a large investment bank, I had consistent 5-figure revenue months, and I got on track to scale to multiple 6 figures in 2019, a projected 800% increase in revenue with zero paid advertising.
Andrew Helms | Feralflix
From the very first moment I met Zach, he's been rocking my world with communication insight. I think the thing that resonates so most for me is how simple the nuggets of wisdom are. He practices what he preaches and delivers knowledge that I can easily implement and see the effect it has on my communications.
And, let me tell you, that effect has been 🤘👊💥😎!
