…
Messaging rules suck. Here’s when to use what.
Ever heard any of these messaging rules?"Lead with the benefits, not the features.""Sell the …
Continue Reading about Messaging rules suck. Here’s when to use what.
To be perfectly understood, first do this.
True message clarity is about becoming perfectly understood.WAAAY back when I first startyed as a …
Continue Reading about To be perfectly understood, first do this.
In messaging, here’s what really matters.
Do you have a material thing you just LOVE?For me, it's my car.You might think that's weird.Here's …
Continue Reading about In messaging, here’s what really matters.
Using emotion in marketing is hard. Here’s how to make it easier.
How can I use emotion in marketing without sounding phony?It's a tough question.Here's the …
Continue Reading about Using emotion in marketing is hard. Here’s how to make it easier.
