Ever heard any of these messaging rules?"Lead with the benefits, not the features.""Sell the …
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To be perfectly understood, first do this.
True message clarity is about becoming perfectly understood.WAAAY back when I first startyed as a …
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In messaging, here’s what really matters.
Do you have a material thing you just LOVE?For me, it's my car.You might think that's weird.Here's …
Continue Reading about In messaging, here’s what really matters.
Using emotion in marketing is hard. Here’s how to make it easier.
How can I use emotion in marketing without sounding phony?It's a tough question.Here's the …
Continue Reading about Using emotion in marketing is hard. Here’s how to make it easier.
Sell the Problem is terrible advice. Here’s why.
You know it because you've seen it. You know it because you've heard it. …
Continue Reading about Sell the Problem is terrible advice. Here’s why.
