How can I create compelling content?
Everyone creates content.
Sure, marketers do all the time.
And, sales pros create content, too…especially when they’re dealing with crappy marketing or no marketing whatsoever.
Entrepreneurs? You betcha.
And, no matter who you are…no matter what your role, there’s no doubt.
You never sit around thinking…I want to create stuff that’s terribly boring.
I want to make people slurp up their drool from the desk like back in high school.
I want to lose my audience before they get past word twelve.
Yep. Everyone wants to create content that’s compelling…content that grabs attention and keeps it.
The thing is…
If it was easy…everyone would do it.
It got me thinking…How do I create content that resonates? That grabs attention and holds it?
This quick read covers six steps to grab—and hold—your audience’s attention.
That way you can be sure your ideas are heard…and remembered.
Let’s get to it!
Have a Purpose
Do you ever read something and wonder, what’s the purpose? Why was this written? Or maybe the worst reaction: I don’t get it.
Odds are it had little thought behind it. No reason for being. No purpose.
The first step to creating engaging content? Have a purpose. Know why you’re creating your content. Do this:
Answer the question, “What is the goal of this piece.”
Seriously…write it down!
Do this and you’re on your way…
Do dry, academic papers get your heart racing? Does a boring, slurp-your-saliva-off-the-desk lecture move you?
Why not? The basics of neuroscience say your opinion is shaped by an initial gut reaction. In other words, emotion rules the roost. Evoke emotion and your audience is more likely to stick with you to the end.
Define the tone you want your content to evoke. Then, use that word as a theme…a guide to creation.
Pick out imagery and language that supports your chosen theme.
Start with a BANG!
If you demand attention from the start, you’re in a better position to keep it.
This flies in the face of what was taught in high school English class. “Work to a logical, strong conclusion,” my teacher would say.
To keep attention, you have to grab it first. How? Take that strong statement and pop it up top!
Or, take a dramatically different approach: Start with what your target audience couldn’t possibly expect. Demand attention. Start with a BANG.
Don’t Be Afraid to Stand Out
The easiest way to create something compelling is also the toughest.
Being different has less to do with creativity than it does the guts to try something unexpected…to put something out there even if it makes you feel uncomfortable.
How can you get past a fear of standing out? Write down the real answer to this question: What’s the worst thing that could happen? You’ll find the worst thing usually isn’t so bad.
Define your fear, know the action to take if it happens, and push ahead.
Use a Variety of Media
Look. No doubt, words you use are important. But, they’re only one part of the content you create.
Visuals, audio, video? It sets your stuff apart.
Use different types of media to expand your amazing words. Here are a few:
Need more perspective? Read this.
Tap into Stories and Analogies
One of the best ways to connect with any audience is using stories and analogies. And…good news! This is an easy skill to hone.
The key? Practice!
Look for analogies to life moments. What are the lessons hidden in your experiences?
Look for analogies to pop culture or world events. What do these remind you of?
Connect ideas to familiarity, and you’ll better connect with your audience.
Bonus Tip: Work with Me!
You KNOW your offer is amazing.
So why is it so hard to connect with a buying audience?
I can help. Let’s set time to talk.
My name is Zach Messler.
I help you know what to say and how to say it so you make a bigger impact on the world…and your wallet.
Wanna grab this post for later?
Download the BONUS(!) ebook here! No email required!! (-: