"I'm not much of a writer," you say. Or... "I can't get people to pay attention." Or even... "I'm …
Continue Reading about How a 13 year-old kid taught me the lesson of a lifetime.
In messaging, here’s what really matters.
Do you have a material thing you just LOVE?For me, it's my car.You might think that's weird.Here's …
Continue Reading about In messaging, here’s what really matters.
Using emotion in marketing is hard. Here’s how to make it easier.
How can I use emotion in marketing without sounding phony?It's a tough question.Here's the …
Continue Reading about Using emotion in marketing is hard. Here’s how to make it easier.
Sell the Problem is terrible advice. Here’s why.
You know it because you've seen it. You know it because you've heard it. …
Continue Reading about Sell the Problem is terrible advice. Here’s why.
