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Messaging rules suck. Here’s when to use what.
Ever heard any of these messaging rules?"Lead with the benefits, not the features.""Sell the …
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To be perfectly understood, first do this.
True message clarity is about becoming perfectly understood.WAAAY back when I first startyed as a …
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How a 13 year-old kid taught me the lesson of a lifetime.
"I'm not much of a writer," you say. Or... "I can't get people to pay attention." Or even... "I'm …
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