Buyers have evolved. Evolve with them.
Escape your echo chamber
Validate your ideas
Engage your market
Attract more buyers
How can you be sure your marketing will resonate?
There’s this thing about Marketing: your tactics only amplify your foundations.
Get the foundations wrong, and all those things you expect to attract buyers—your brand awareness, lead gen efforts, sales enablement, and more—attract crickets instead.
How can you be sure your marketing does what you expect when odds are you’re operating in an echo chamber, or worse...all alone?
Introducing the Sounding Board.
The Sounding Board is a product marketing advisory service that gives you foundational marketing guidance so you attract more buyers and sell more stuff.
Zach's an awesome product marketer.
And I don’t just hand out these “awesome cards” to anyone...His Sounding Board service helped me think through messaging ideas, positioning angles, and value propositions so I wasn’t talking through an echo chamber.
RYAN YACKEL // VP, Product Marketing // Keyfactor
Escape the echo chamber and finally connect with a buying audience.
With a Sounding Board subscription, you’ll get 24/7 access to proven product marketing expertise, along with scheduled, live collaboration sessions so you’ll nail that go-to-market strategy and its execution:
Escape from your own Marketing echo-chamber with on-demand feedback from a recognized product marketing expert.
Make downstream marketing infinitely easier with access to tested approaches and 1:1 guidance on how to use them.
Learn new ways to engage your market with brainstorming and on-the-fly ideas that align what’s possible with a plan to make it so.
Attract more buyers with your new-found ability to see things from your audience’s perspective and apply it to everything you do.
All of our downstream marketing was infinitely easier.
Zach has an unusual ability to see things from the customer point of view. He's a fast and deft writer, but more important, he seemingly effortlessly led our organization to clarify and coalesce around our value proposition so that all of our downstream marketing was infinitely easier.
LIDDY MANSON // COO // PreciseTarget
Here's what you get with the Sounding Board.
Unlimited Ask Me Anything
Get answers to unlimited questions on product marketing, messaging, positioning, sales enablement and more.
Product Marketing Collaborations
Two sessions per month of live deep-dive collaboration on anything. Strategic...tactical...you name it.
Proven frameworks and approaches
Demonstrate a need, and you'll get access to and instructions for proven frameworks used over a 20-year career.
Dedicated space on a private drive
All our work and collaborations will live on a dedicated drive you can access anytime and anywhere.
Zach's Sounding Board subscription, a must have!
Zach has been instrumental in developing all of our messaging. As an early stage startup, finding our brand voice felt like an impossible task, until we met Zach. He went above and beyond our expectations in crafting our brand messaging into something bold, powerful, and most importantly, language that speaks directly to (not at) our target audience.
CHRIS VIMINI // Co-Founder // CoreCare
As a marketer, a seller, a founder...
You no longer call the shots.
Your audience does.
Learn how to better connect with your audience so you sell more stuff.
See if a Sounding Board subscription is the right call.
Schedule a 20-minute conversation.