a class on clarity
Because if your audience doesn’t get it, nothing else matters.
Wipe out confusion. Attract more buyers. Convert more sales.
What is it?
Get Clear is a seven-week group program for founders and marketers to get crystal clear with their messaging.
You'll leave with the GET CLEAR Messaging blueprint, a simple-to-follow sheet that makes any marketing efforts more effective.
Because if your audience doesn’t get it…nothing else matters.
What does it do?
Get Clear gives you a framework and the know-how to create clear messaging your audience will understand. Period.
Why does it matter?
You can grab attention.
You can compel action.
And, if your message isn’t clear, it’s all for nothing.
So what’s the problem? As founders and marketers of something we each believe in—deeply—we get too close…too drenched in the details…too smart for our own good, let alone for the good of the people or the industry we want to serve.
This bias haunts us…often without us even realizing it’s there.
“Why don’t they get it?”
The more we try to get them to understand, the greater the pushback…until we’re just dismissed as more noise.
All because we were misunderstood.
So how do you get your message clear?
Believe it or not, it comes down to answering three simple questions.
Howdy. I’m Zach Messler.
I spent 20 years leading product marketing for B2B technology start-ups, Unicorns, and even a few coulda-beens.
I connected our products and services to the needs and desires of buyers, and I taught non-technical sales and marketing pros how to explain and present complex software in a way that consistently moved a buying audience to act.
To the song of $billions in software revenue.
And, every time, it started with answering the same three questions.
Now, for the first time, I’m teaching early-stage founders and marketers the exact process I use, helping them build their own clear messaging blueprint and apply it to their marketing initiatives.
Here's what it looks like.
Week 1: Welcome to the Jungle
Get an introduction to the process, the psychology behind why it works, and the key things to have in place BEFORE you start.
Week 2: What is it?
What is this thing you’re selling? It’s such a simple question…and that’s precisely why so many get this wrong. Learn how to answer the question in a way that makes it so simple, your grandparent would get it.
Week 3: What does it do?
What does this thing do? Again, a simple question many have trouble answering without drowning in detail. We’ll work on ways to answer, as well as identify the things that help answer it best.
Week 4: Why does it matter (Part One)
Now the fun REALLY begins, as we start to connect the awesomeness of our offerings to the cares, needs, and desires of our audience.
Week 5: Why does it matter? (Part Deux)
We wrap up the process, with the final touch. This usually is where we find key positioning angles and unforeseen taglines.
Week 6: Perfecting it all
We hone your answers and make sure you're ready for applying everything to your marketing.
Week 7: Where do i go from here?
We’ll spend an entire session focused on how, when, and where to use your work, including specific recommendations for each student. Then, we'll celebrate all the clarity we've created!
GET CLEAR is brilliant.
Successful marketing addresses what matters to our audience. Figuring that out, and becoming crystal clear about what we offer (in terms that resonate with the audience), results in a compelling marketing message.
The results? I now have clear messages about my book (and other services) that speak to readers in *their* terms, from *their* perspective. It’s kind of amazing when you think about it! Never before have I had as good a marketing pitch for what I offer.
- Ari Weinstein, Author of Personal Branding at Work
The next GET CLEAR cohort begins this fall...exact date TBD.
Here's the tuition.
Imagine you could always avoid confusion...
If you could always get clear...
If your words could attract...
How would that impact your marketing?
*payment plans available
Here's what they say.
Zach has a rare talent for distilling a message down to its essence. He succinctly and effectively delivers the message in a way that is accessible to the audience even when the subject is difficult or challenging.
Zach is uniquely gifted in understanding exactly how to connect your product with your customer. When it comes to what your product is, why it's important, and why your buyer should care, Zach makes it so simple....there's really no one like him and what he offers.
Founder, Good Advice, LLC